Download Ebook Sport Promotion and Sales Management Second Edition

[PDF.P5rM] Sport Promotion and Sales Management Second Edition

[PDF.P5rM] Sport Promotion and Sales Management Second Edition

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As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships. In an effort to address emerging industry trends, this text is a thorough revision of the first edition. The second edition continues to offer full coverage of sport promotion and sales so that readers may see a complete view of the sport industry as a unique promotion and sales medium. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships-A detailed exploration of a nine-step eduselling process, an emerging sales model created by author William A. Sutton that will help readers increase product utilization and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives-Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successful sport business-A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industryAuthors Richard L. Irwin, Larry M. McCarthy, and Sutton bring extensive academic and professional experience to the book. They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. They also bridge the gap between theory and practice by providing Practitioner Perspectives in each chapter. These perspectives help readers see how professionals have incorporated the techniques in the book. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management. Students in sport management courses and professionals in the sport industry will find Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship. With its complete and current coverage of pertinent issues, this text is an invaluable resource for students and professionals alike as they prepare for or shape their careers in sport promotion and sales. Exam Prep: Fire Inspector I & II Second Edition Exam Prep: Fire Inspector I & II Second Edition is designed to thoroughly prepare you for a Fire Inspector I or II certification promotion or training examination Best Practices in Midwifery Second Edition Barbara A Anderson DrPH CNM FACNM FAAN was lead editor of the first edition of Best Practices in Midwifery: Using the Evidence to Implement Change and now has Doctoral Graduates: Sport Management Doctoral Program Galen Clavio PhD Clavio is an Assistant Professor in the Sport Management program at Indiana University A native of West Lafayette Indiana Clavio received a Community Nutrition: Planning Health Promotion and Disease Community Nutrition: Planning Health Promotion and Disease Prevention Second Edition Human Kinetics Physical Activity and Health Publisher Publisher of books continuing education courses and journals for Fitness Exercise Coaching and Sport Springer Publishing Company - Top Health Care Books Springer Publishing Company a leading source of health care books textbooks and medical journals for medical professionals professors and universities Sales Promotion - Encyclopedia - Business Terms Inccom Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives) It is used to Risk Management for Sport Organizations and Sport Facilities INTRODUCTION Risk is an integral element of sport Sport without risk would cease to be sport This unique aspect of sport must be factored into any discussion of Watch - Apple Apple Watch is the ultimate device for a healthy life Choose from a range of models including Apple Watch Series 2 and Apple Watch Series 1 Archive The Sport Journal The Sport Journal is a peer reviewed sports journal published online and is also available at academic libraries around the world and scientific research
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